Mara Hedgecoth, senior director, global marketing and communication, leads the global corporate marketing and communication team and is a member of APCO’s Global Leadership Team. She sets the strategic direction and oversees corporate communication, including media relations, thought leadership, internal communication, and crisis and issues management. She also directs the development of APCO’s brand and global marketing and business development initiatives on behalf of the company. Ms. Hedgecoth has more than 20 years of events, marketing, fundraising and consulting experience.
Prior to joining APCO, Ms. Hedgecoth served as senior convention services manager with the Baltimore Area Convention and Visitors Association. During that time, she organized meetings and events for up to 30,000 people on behalf of numerous corporations, nonprofit organizations and government agencies. She was also responsible for marketing the city of Baltimore to associations and corporations around the United States.
Ms. Hedgecoth’s experience included designing and producing promotional materials, advising local business on ways to improve their marketing efforts, serving as a liaison between Baltimore city agencies and Baltimore’s tourism clients, and implementing innovative programs to provide visitors to the city with a quality experience. She is a Certified Meeting Professional.
Ms. Hedgecoth has previous experience in hotel management, working for Renaissance and Sheraton hotels, and theme park management, working for Walt Disney World.
She is a member of the Arthur W. Page Society Future Leaders Experience and serves as a steering committee member for Goodwill Industries’ annual Gridiron Halloween fundraiser. In 2005, she was named “Good Person of the Year” by Goodwill Industries. She has a Bachelor of Business Administration with a specialization in Hospitality and Tourism Management from James Madison University and a Master of Business Administration with a specialization in Marketing Management from Johns Hopkins University.