Mamoon Sbeih, managing director of the Arab region at APCO Worldwide, has more than 20 years of experience in public relations, strategic communication and business management. Mr. Sbeih launched Dubai-based JiWin Public Relations in 2006, which became one of the leading communication consultancies in the region. In November 2010, APCO acquired JiWin, integrating a team of premier communication consultants offering diverse services including media relations, corporate communication, crisis communication, issues management and financial communication.
Mr. Sbeih's expertise lies in strategic communication, media outreach and crisis management. He specializes in the development and execution of media relations and public relations plans in both English and Arabic.
Prior to founding JiWin, Mr. Sbeih spent nine years with the World Bank, where he deepened his knowledge of the Arab region’s economic development.
Mr. Sbeih holds a Master of Arts in management and a Bachelor of Science in computer systems engineering. He is a member of Young Arab Leaders, a leading network of Arab men and women in every sector across the region.